I created the logo illustration for the Hoff & Pepper line of hot sauces. Aaron Hoffman, the creator of Hoff Sauce wanted an illustrated logo in his likeness, similar to Colonel Sanders. Final label design is by Scott Chandler.
I created an original illustration for Hoff's Smoken Ghost. The full-color versions of the labels were part of a limited-release batch that were hand-signed and numbered.
Hoff's Smoken Ghost won first place for "Best Label Artwork" at the 2017 NYC Hot Sauce Expo.
Photography Courtesy of Scott Veltkamp