Creating a Theme
My task was to create a style and theme that could stretch across several media. Joe Bob Briggs keynote talk was on the history of B-movies and exploitation cinema. I wanted to bring this into the look of the festival. I began to collage b-movie posters and incorporate the bright color palette I created for the festival. The result is a ripped and layered image that allowed me to reference the rich history of “B” cinema without being specific. This abstract image/texture became the cornerstone of the 2018 identity.
In 2018 I had something I had never had before, a team. This team of savvy designers created a Facebook messenger bot that gave guest a continuous stream of real-time content. Users could find helpful information that added to the festival experience. The creation of this app meant I had to create assets that other designers could take and build what they need.
Shirts have always been a popular money maker for the festival. They were never more than the logo on a black or gray t-shirt. I had to change that in 2018. I produced four designs that attempt to capture the festivals more genre film spirit. The guest were invited to choose a design and have it printed by an on-site screen printer. Some even had the clothes they were wearing printed–which is pretty rad